GoTriangle "I Heart Transit" Campaign
This is a good example of:Marketing transit using trusted local businesses (and the roller derby team) as spokespeople
IN 2012, the transit consortium GoTriangle launched “I ♥Transit” campaign featuring a gallery of local businesses and recognizable faces that support sustainable transportation, and a traveling photobooth.
In 2012, GoTriangle launched the “I ♥Transit” campaign with a gallery of local businesses and recognizable faces that support sustainable transportation including, Bronto Software, Bull City Burger, Burt’s Bees, Cackalacky, Carolina Rollergirls, Eschelon Hospitality, Merge Records, The Parlour, Raleigh Denim, Stitch, Tir Na Nog Irish Pub and TransLoc. The American Public Transportation Association (APTA) recognized the campaign in its 2013 Adwheels awards for special events. Photos: GoTransit and APTA
URL link to Main Resource:http://www.gotriangle.org/go-info/IHeartTransit
Project Location :Raleigh-Durham-Chapel Hill (The Triangle) North Carolina, US
Stage:Capital Area Transit (CAT), Cary Transit (C-Tran), Chapel Hill Transit, Duke University Transit, Durham Area Transit Authority (DATA), NC State Wolfline and Triangle