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GoTriangle "I Heart Transit" Campaign


This is a good example of:

Marketing transit using trusted local businesses (and the roller derby team) as spokespeople

Narrative:

I heart transit bronto I heart transit handbags

In 2012, GoTriangle launched  the “I ♥Transit” campaign with a gallery of local businesses and recognizable faces that support sustainable transportation including, Bronto Software, Bull City Burger, Burt’s Bees, Cackalacky, Carolina Rollergirls, Eschelon Hospitality, Merge Records, The Parlour, Raleigh Denim, Stitch, Tir Na Nog Irish Pub and TransLoc.  The American Public Transportation Association (APTA) recognized the campaign in its 2013 Adwheels awards for special events.  Photos: GoTransit and APTA

photobooth

URL link to Main Resource:

http://www.gotriangle.org/go-info/IHeartTransit

Project Location :

Raleigh-Durham-Chapel Hill (The Triangle) North Carolina, US

Development Context:

Urban

Stage:

Built

Stage:

Capital Area Transit (CAT), Cary Transit (C-Tran), Chapel Hill Transit, Duke University Transit, Durham Area Transit Authority (DATA), NC State Wolfline and Triangle
Transit.

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